If you are staying inside to avoid the hot, humid weather, it’s the perfect time to take a look at your PR content to ensure that it’s current.
It is all of the copy, or writing, you use in your public relations, or communication efforts.
What messages do you communicate with external audiences like media members, sponsors, potential customers, and more?
And don’t forget your internal, public relations’ messaging, too!
What are you saying to your current employees, new hires, consultants, and other team members?
If it has been a few weeks since you reviewed your organization’s content, check for broken links, grammatical and spelling errors, automatic email sequences that aren’t working, old statistics and information, social media comments, advertising posts, and all other content.
After all, you may find one small issue that is stopping people from pressing the “buy” button!
While it may be hot and muggy, you shouldn’t be sweating because of your content results!
Instead, use this time to sit at your desk in the cool air conditioning and review your PR content.
Discover and fix errors, update old data and track results so you can save resources, communicate better with all of your audiences AND increase sales, too. Then, you’ll have more time to take a dip in nice, cool pool and enjoy that drink with the umbrella in it!
Author Melanie Rembrandt is an award-winning publicist, content strategist, writer and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted, SEO copywriting and public relations, get more information at Rembrandt Communications, https://www.rembrandtwrites.com.
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