Pin This!

A recent survey by Emily Carr University and Vision Critical found more than one in five Pinterest users has pinned something she later purchased.

Good news for retailers, who could see their revenues increase from Pinterest exposure.

Not just e-tailers, either. Brick and mortar store owners are benefitting as well.

The correlation between pinning and offline purchasing is four percent higher (16 percent) than for online purchasing (12 percent).

So, how do you build Pinterest presence?

Given your overall marketing goals, ask yourself what types of boards would serve your company best.

For example, a fitness studio may have a CrossFit board with pins of several different workouts from on-site classes, and a wearable tech board featuring items they sell.

Not sure where to start?

Consider boards that:

Illustrate how current customers are using, interacting with and integrating your product or service into their businesses.

Provide educational value and how-to content.

Feature fun things to pin at the holidays, including what to wear, eat, create, do and buy.

Host a discussion group, featuring a brand-relevant topic and invite other pinners to share with responses in the description box.

Or highlight your expertise via eBooks and white papers.

With new analytics tools you will be able to see which boards are giving you the best ROI for your time.

Bonus PINK Link: Six social media tips for every entrepreneur.

Have you purchased anything you’ve pinned?

By Karen Leland

Karen is the president of Sterling Marketing Group and author of the Ultimate Guide to Pinterest for Business. To download a free cheat sheet of 50 ways to use Pinterest for your business, visit www.karenleland.com.

“The secret in life is that there is no big secret.” Oprah Winfrey