Exhibitions are an incredible way to showcase your business and the services/goods it offers. Having a vast number of benefits, exhibitions can give your business the push it needs to spread its awareness throughout the world. However, it is important to secure your ROI before you get lost in the mix and mingle atmosphere that exhibitions are well known for. Businesses have managed to avoid losses and secure their ROI through processes such as:
- What Would Make an Exhibition Successful for Your Team?
Every business has its own game plan when it comes to exhibitions. However, some businesses forget to notify their entire sales team in regards to what they are actually trying to achieve. If your team members do not have the slightest idea as to what a fair trade is, it can hinder your success at the trade show. So, it’s vital to brief everyone on the aims and plan way before you arrive.
- Visit an Exhibition Before Attending
If you don’t have experience, visiting an exhibition beforehand is an excellent way to get an idea as to how busy they can get. Doing so also allows you to see the types of delegates visiting the events and what they’re selling too. This will not only help you to prepare, but you may also get some ideas from other exhibitors which you can then adapt when you set up your own stand.
- Utilize a Stand Builder to Help You Stand Out
When it comes to exhibitions, it’s important to make your booth stand out from the rest. The standard shell scheme looks like any other exhibitor booth and makes it difficult to have an edge over your competition. Many exhibitors have found success hiring local builders to tailor a custom built exhibition stand that will ultimately turn heads at the event. In addition to being fairly inexpensive, builders can sometimes offer fresh ideas that will allow you to draw even more attention from attendees.
- Set Up Meetings Beforehand
An exhibition requires much more than fancy footwork on the sales floor. Many businesses have found success preparing weeks before an exhibition to make sure that everybody involved in the event knows exactly what they need to do. Holding meetings will help with the first point made in the article, as it will avoid any confusion and uncertainty amongst your employees and representatives.
- Gain Market Insight at The Exhibition
Sales people understand the importance of utilizing an exhibition stand to communicate with customers, new and old. However, it should be mentioned that having a team with technical expertise on the exhibition floor isn’t a bad idea. Having a wide variety of team members participating in your booth allows every question to be answered and customers can learn about the product/service thoroughly.
- Pack Materials/Handouts by The Truckload
It’s important to bring along printed materials to share with fellow exhibitors. If a customer walks away without your business information, it’s possible that a prime business opportunity was wasted. To avoid this circumstance from happening, try to bring more free materials than you think you’ll be able to give away. If the materials happen to be small, they don’t take up too much space and weigh very little. Although customers who walk by your booth may not want a sample, brochure, or product immediately, you can exchange business cards with them which may lead to a potential sale down the line.
Exhibitions are a great opportunity to get your brand known, build your customer base and increase your overall sales, however, it’s important that you properly prepare for them. If you want to try and secure a ROI, try implementing some of the above tips.
Photo by Ienetstan | Shutterstock