The Perfect Business Model

Her business model is simple, and yet it makes so much sense:

“We only sell products we love to people we like, in places we want to visit.”

My friend Naomi is a born entrepreneur. Her latest venture is selling beautiful imported shoes, boots, and handbags made by Turkish artists from antique and dowry kilims. Each is a one of a kind piece of wearable art. Naomi discovered her source while traveling in the Middle East, and now she and her sister are selling these items like hotcakes.

“We’re having a ball,” Naomi says. “The best part of the job is how thrilled our customers are when they pick up their purchases. They hug and kiss us, and you ought to read the e-mails they send; they’re heart-warming. I love my job.”

Naomi has found the true secret of success: “Do what you love to do.”




By Randy Siegel