Why Aren’t People Reading Your Content? October 7, 2016Expert Blogs, PINK NotesOff

Are you wasting time on copy that doesn’t work?

If you are like most small business owners, you spend a lot of time writing your own marketing materials. This includes social media, articles, website copy, emails, and more.

The list is long, and you know this content is important to your business… but only if it helps you reach certain goals and increase sales.

With this in mind, do you waste time writing copy that doesn’t provide results?

 Here’s a quick cheat sheet to find out…

5 Reasons Why People Don’t Read Your Content

1.      It has mistakes.

Time is precious. Why waste it reading something packed with misspellings and grammatical errors? Plus, this gives a terrible first impression!

2.       It’s all about you.

Hello. No one cares.

Talk about what’s important to your target audience and how you can help them solve their problems.

3.      It’s boring.

See #1 above. Why waste time on something that makes you fall asleep?

4.      It’s the same old thing.

Just how many of those political mailers are you reading at this point?

I don’t know about you, but they all blur together with all of my other junk mail after a few days.

You’ve got to provide unique information that people will find valuable and interesting.

5.      You aren’t a good writer.

I hate to say it, but it may be time to hire a professional copywriter to help you.

They know how to use the present tense, add a specific style and tone to the writing, tell an enticing story, and more. Plus, an experienced copywriter trained in SEO can optimize your content for the search engines for an extra, marketing boost.

Your content stinks. What are you going to do about it?

You may need to face the facts and realize that your content is just not that good. If you don’t see results from your writing, it’s time to make a change.

Either take some courses to improve your skills or look for an experienced copywriter to help you.

After all, content is an important part of business success. You need to tell a story in the right way to create a specific brand image and boost positive word-of-mouth.

If your writing is difficult to read and gives a bad impression, your customers will go to the competition.

The good news is that once you improve your content, you can focus on your core responsibilities. And if your content is really good, you can watch the sales roll in while relaxing in a lounge chair by the pool!

Is it time to make a change with your content and get results?

For help with your BtoB content, check out this information, and feel free to contact me here.

 

Author Melanie Rembrandt helps business owners boost sales, awareness and credibility with targeted, SEO content-marketing strategy, public relations, and social media. For valuable articles and assistance with your business, contact her and her team at Rembrandt Communications®, LLC, www.rembrandtwrites.com.

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