NAWBO Educational Seminar

Date:
Wednesday, September 22, 2010 (All day)

Mitch Seigel, Founder of Nine Dot Marketing, a marketing and sales consultancy in Irvine, will lead us in a discussion on the differences and similarities of marketing and sales.

As a business owner, whether you’re new to ownership, or have years of experience behind you, an important question to ask yourself is; Now that I’ve created and nurtured the idea, how do I take it to market? This session will give you the steps of what is necessary to get the word out to the desired market for your product or service. It will help you understand the importance of setting sales goals and how it relates to your potential business available in your target market. You will leave with individual homework based on the exercises taught, and you will be thinking more clearly about the differences, as well as commonalities of sales and marketing.

Two key takeaways from his session:
• How to build a media plan and
• A template to develop a consultative needs assessment

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