Blogging – No Need for Pain! January 9, 2014Expert Blogs, PINK NotesOff

Stop the stress and take advantage of this content strategy opportunity!

You know you need a blog.

Your competitors have one, and you know it’s a great way to provide insights and valuable information to your target market.

You actually wrote a few blog entries… several months ago. And then, well, other priorities just came up.

No worries! You are not alone! I hear this all the time.

Blogging allows you to communicate with your customers, and it’s also a great way to get noticed by the search engines. But if you are a small business owner, you’ve got a lot of other responsibilities that take priority.

So what do you do? Here are…

3 Ways to Write a Killer Blog in Minutes

1. Have a copywriter write it.

Yes, if you don’t have time to write a regular blog each week, then have someone else write it for you. Preferably, you want a trained copywriter writing it who understands search engine optimization and your company.

All you have to do is provide bullet points to your copywriter, or discuss what you want to talk about, and that’s it. Your blog will be posted each week and optimized for the search engines. And the cost is well worth it. You can focus on growing your business instead of writing.

2. Speak and transcribe.

If you don’t want to have someone else write your blogs, simply record what you want to say, give the recording to a transcriptionist (or use one of those software programs that do automatic transcriptions) and post it. Done!

3.  Don’t write it as a blog.

Instead of thinking of your blog as a weekly headache, think of it as part of your future book. Create an outline of all the things you would like to talk about. Then, organize it so each blog becomes a chapter for a book. This way, you won’t be writing a blog. You’ll be working on your book with one chapter done every one to two weeks. Before you know it, your “chapters” will be done, and you’ll have a finished book!

Take Advantage of Blogs

Blogs allow you to create unique content no one else will have. You can share insights about yourself, how you run your business, the products and services you sell, and anything else you want to discuss.

Then, you can monitor your comments and get great feedback from customers to see how you can improve things and increase sales. Plus, the search engines love valuable content so you’ll build online awareness too.

Don’t let time and stress get in the way of writing and posting at least one blog each week. Figure out a simple process to get it done and add it to your content marketing tactics.

It will be well worth the effort. You’ll discover insights about your customers and stand out that much more from the competition in the process.

By Melanie  Rembrandt
Melanie is the CEO of Rembrandt Communications®, a company that helps B2B companies boost sales, awareness and credibility fast with SEO content strategy and public relations. For your free tips and information, visit www.rembrandtwrites.com.

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