BtoB Owners, Not Ready for Holiday Marketing?
No Problem. 3 Quick Tips to Make Sales Soar!
By Melanie Rembrandt of Rembrandt Communications, LLC
It’s already November, and holiday marketing time is here for BtoB owners. But, as an entrepreneur, you may have been dealing with core business responsibilities, and this season just kind of “snuck up on you.”
Well, don’t sweat it. There is still time to get your marketing out there and see results.
Here are some simple steps to boost revenues before the end of the year:
1. Think about what your customers want.
Check social-media posts, online feedback, competitor websites, customer service responses, and more. Then, use this data to give your customers what they want right now.
This may be a special coupon, freebie with a purchase, instant discounts, an entertainment event, or something else.
2. Be unique.
Once you know what your customers want, think about what you can give them that no one else can. Review the benefits you have to offer that your competition can’t touch.
This may be a secret recipe, years of experience, specific expertise in a certain area, a great location, an interesting white paper, and more. And note that your offer doesn’t need to be expensive… just creative and different.
3. Prepare a special landing page on your website.
When you decide what you are going to offer, create a unique page on your site dedicated to this promotion. Talk about the benefits and what’s in it for your customers. Let people know exactly what they get, and make them feel comfortable buying from your company.
Also, create a single, call-to-action on the page that makes it easy to respond. It can be a big, red button that leads directly to a purchase page, a printable coupon or discount code, a link to a customer-service phone number, or something else. Just stick to one message and make it simple for people to respond.
4. Promote your promotion.
If your special offer and landing page are ready to go, let as many people know about it as possible. Post on social media, send an email to your customer list, add an article in your newsletter, and write an article or blog that provides valuable information. Then, end your content with a link to your landing page.
Also, reach out to the press. Create a press release using top keywords about your event. Then, post it on free sites or use a low-cost distribution service. Search engines will pick up the news, and you’ll increase online awareness.
In addition, call the managing editor at your local newspaper or a local television news reporter and let them know what’s going on. Send them your press release directly. If a media member covers your story, you’ll get third-party credibility and marketing you can’t buy!
5. Monitor results.
When all of your marketing activities are moving forward, check results to see how it’s going.
Are people clicking on your landing page link and taking action?
Are you building awareness online and in the local area?
Are you seeing a positive response overall?
If things aren’t going so well, change your landing page verbiage and look at the results again. And if you don’t see a positive jump in clicks or sales, think about creating a different offer that will resonate more with your customers.
Holiday Sales Await BtoB Owners!
Yes, most holiday marketing campaigns are now in full swing. But if you didn’t plan in advance, you can still see an uptick in sales before 2017.
Take some time to research what your target market wants right now. Then, develop a creative offer that provides those benefits in a unique way. Once in place, develop a landing page with a simple call-to-action, market your offer online and via the press. Then, track results and make changes as needed.
This will take some time and effort, but it doesn’t need to be expensive. If you really know your customer base, it will not be difficult to give them what they want… and provide something special for the holiday season they can’t get anywhere else.
If you are one of the very busy BtoB owners out there, it’s still possible to take advantage of this big “sales” season and increases revenues with a new promotion.
What are you waiting for?
If you need help with a fast, holiday marketing campaign to boost sales before 2017, please see these articles, and feel free to contact me here.
Author Melanie Rembrandt helps business owners boost sales, awareness and credibility with targeted, SEO content-marketing strategy, public relations, and social media. For valuable articles and assistance with your business, contact her and her team at Rembrandt Communications®, LLC, www.rembrandtwrites.com.
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