Carve a Niche!
What is the one thing that you could talk about for hours? Sometimes we are afraid to focus on that one topic in business because we think that it will limit our opportunities. After all, we’re all good at more than one thing, right? However, becoming known as the go-to person for one thing (let’s say it’s baking cakes) does not mean that you only know how to bake cakes. It just gives people a reason to think of you, a reason to come to you and a reason to listen to you.
As you describe the process of baking the cake, people are also connecting with your personality. They are picking up on your creativity, attention to detail and professionalism. Maybe your fun and resourceful side comes out. Maybe they know you’re usually pretty quiet but now they also know that you’re extremely passionate about trying something new.
As you become known for the topic, you gain more exposure and people are able to clearly talk about YOU and that topic while also highlighting other skills that you have. What’s funny is, they will also want to know more about you and your story. This is where you can include some of those other interests and strengths that will begin to attract other opportunities. You must prove yourself credible first. After doing that, other opportunities become a bit easier because you are able to speak on other topics without confusing your core base of followers.
Again, a niche attracts a very specific base of followers. They become loyal. They want to know your story. They spread the word about you. As the base grows, so do your results and productivity.
What is something that you can talk about for hours? What do most people ask for your opinion about? This may be a niche waiting just for you. Let me know in the comments below.
By Tierra Destiny Reid www.tierradestinyreid.com CEO TDR Brands & Stylish Consignments Boutique in Lilburn GA www.stylishconsignments.com
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