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5 Tips for How Women Can Build Their Financial Confide... September 25th, 2015

One of the most fascinating phenomena I’ve encountered working in the financial services and insurance industry is that the vast ...
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Do Your Customers Actually Read Your BtoB Content? September 24th, 2015

You may be wasting time, money and resources on all that copywriting You hire an experienced copywriter to write your BtoB content. You ...
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Why I Carved Out a Niche in the Beauty Industry September 23rd, 2015

The opportunity to establish a new segment in the beauty industry – a wax-only studio – was crystal clear to me when I was working as a ...
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3 BtoB Content Strategy Sins to Avoid August 28th, 2015

Is all that copywriting time and effort really worth it? What you think is a B2B content strategy may not be. You have different ...
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Looking Forward to Fall: Color, Luxurious Fabrics and ... August 25th, 2015

I was very excited to read the Pantone Fall 2015 report when it came out: it was an elegant departure from the somber colors of the ...
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Is Your BtoB Content Credible? August 6th, 2015

The key to successful, BtoB content is credibility. Yes, you want to share a great tips and insights in your BtoB content including ...
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Have Sizzling Summer, Content Marketing Success! July 30th, 2015

What’s your summer, BtoB strategy? It’s hot out there! For many of you, that means you are spending more time in your office in the ...
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Summer is No Time To Have SEO Stress! July 24th, 2015

Time to Relax about SEO Rankings It’s summer, and that means you’ll want to spend more time away from your office. But with all of the ...
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Got Content Strategy and Content Marketing? July 16th, 2015

Write copy that sells. It’s not a passing trend. While there is a lot of hype now about Content Marketing and Content Strategy, ...
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The Reason for Change: Why I Launched CatherineScholze... July 13th, 2015

Have you ever taken the time out of your ridiculously busy schedule to have a wonderful shopping trip just for you? You have a list of ...
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