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A Question of Legacy
We were an eclectic group with one thing in common: we collect art. As we shared a meal around a circular table, I posed the question: ...
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How to Publicize Your New Product with a Great Story
You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, ...
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5 Ways To Be A Great Client And Get The Best Work
How to turn your outside partners into your personal brand builders As an executive at Turner I had the power to hire and fire agencies ...
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What SEO Services Did You Just Pay For?
Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) ...
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Why What You Wear To Work Really Matters
Let’s face it, you’re branded the minute you walk through the door. Case in point, I have a friend who is very smart, very ...
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Your Happy Place
Do you have a happy place? A happy place is a memory that helps ground you. It connects you to your source, or essence. Visiting it can ...
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The Perfect Business Model
Her business model is simple, and yet it makes so much sense: âWe only sell products we love to people we like, in places we want to ...
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Why Going Undercover Is A Personal Brand Killer
Last Friday morning I received a phone call from a client who needed a messaging strategy delivered by noon on Monday. She expected ...
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Avoid Scary, SEO Surprises
Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a ...
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To Get Paid More, Cultivate Your Network!
Before the great recession, an author in Canada, reported that women executives have a harder time than their male counterparts finding ...
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