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Check Your Quotes Now and Avoid Issues Later
It’s 4:00 a.m., and I’m working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested ...
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How’s Your Ride Going on the Media Roller Co...
If you’ve been working the media lately, you’ve probably noticed that the world of public relations is changing. Many ...
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Focus Your PR and SEO Efforts for Ultimate Success
I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of ...
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Lose Your Job? Look for the Opportunity.
If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever ...
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Are You Twittering Valuable Tweets?
If you’ve entered the world of Twitter, you know there is a lot of junk out there… people telling you what they ate for ...
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Add SEO Power to Your Traditional Press Release
The world of traditional media is changing, and if you want to use the full power of public relations to boost sales, awareness and ...
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How to Avoid PR Disappointment
After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a ...
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Are You Working Too Hard? Itâs Time for a Break.
Woo Hoo! It’s time for the big, Memorial Day holiday, and summer is here. (Yikes! That means swimsuit season is here too.) If you ...
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Why Hire an SEO Copywriter?
Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching ...
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How to Find a Good Publicity Photographer
Recently, I searched for a photographer to take new publicity photos. The whole process turned into a priority since my photos were ...
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