Digital Divas May 22, 2013DateOff

Date:
Tuesday, March 27, 2012 (All day)

5:30pm – 8:00pm

The New York Times reports “although around 40% of private companies in the US are owned by women, there is still a significant lack of female entrepreneurship in the tech sector — only 8% of American venture-backed tech startups are founded by female CEOs.”

Join us on Tuesday, March 27th, 5:30 pm at the InterContinental Hotel Buckhead for a panel discussion focusing on female entrepreneurs. We’ll hear from female founders of leading advertising and technology companies in the Atlanta market. Panelist include:

– Kris Zagoria, Founder, Moxie Interactive

– Lynne Laube, President & Co-Founder, Cardlytics,

– Caroline Van Sickle, Founder & CEO, Pretty in my Pocket (PRIMP)

Moderated By Nicola Smith, VP Innovation, Engauge & Digital Diva Board Member

Digital Divas is a community for women in digital marketing based in Atlanta in conjunction with the Atlanta Interactive Marketing Association (AiMA). We welcome all women in the digital community and address the growing need of digital in today’s business. Digital Divas gives our community an edge in understanding future trends and how to use them in business while managing a personal life. We will continue to bring quarterly networking events to showcase female talent through panels and we offer insight to the technology scene through expert speakers. We hope to to bridge the gap for women in technology by providing resources and networking opportunities.

Thanks to InterContinental Hotels Group for their generous sponsorship of our organization and specifically this event.

– Women Startup Panel

– Food and Drinks

– Networking

– Business

– Fun

$30 AiMA members, $35 non members, $50 at door

Caroline Van Sickle, Founder/CEO, Pretty in My Pocket

Caroline Van Sickle often struggled with shopping for beauty products in drug stores or mass retailers; the options were endless, as were the purchase blunders due to the lack of applicable, real-time product reviews and information. No single source for unbiased product reviews and recommendations with discounts, beauty tips, “virtual makeup bags,” and deluxe samples existed in the US market. As a result, in 2010, Caroline founded Pretty In My Pocket (PRIMP), a mobile shopping assistant for beauty products in the brick and mortar stores. With a quick mobile bar code scan, members can discover new products, get reviews, score local beauty coupons and have fun while shopping for beauty products.

Prior to launching PRIMP, Caroline worked in the advertising and marketing industries, including working with several of the Time Warner media properties such as AOL, CNN, TBS/TNT and Time Inc. Emerging mobile media and reaching the consumer at the point of sale in a fun, measurable and engaging way became her mission with Pretty in my Pocket.

Caroline recently completed her MBA from the Goizueta Business School at Emory University, in addition to graduating cum laude from the Terry College of Business at the University of Georgia.www.prettyinmypocket.com

Kris Zagoria, founder, Moxie Interactive

A creative entrepreneur and marketer, Kris Pinto Zagoria is probably most rwell known for her success founding Moxie Interactive, a digital marketing and advertising agency, in 2000 and serving as CEO through 2009. Under Zagoria’s leadership the agency went from a five-person shop to one of the top 10 interactive agencies in the US, with agency billings upwards of $200 million, a team of over 300 talented professionals, offices in Atlanta, New York and Los Angeles and a client roster including Verizon Wireless, 20th Century Fox, L’Oreal, Coca-Cola, Nestle, Puma, The Home Depot, UPS, Turner and more.

Lynne Laube, President and Co-Founder, Cardlytics

Lynne is an entrepreneurial banker. Before deciding to reinvent loyalty in banking with Cardlytics, Lynne built the Payments business at Capital One which launched ground-breaking decoupled debit and prepaid product lines. Lynne was with Capital One for 13 years, joining when the company had a few hundred employees. She held a number of leadership positions and played a key role in the formation growth of the core US Credit Card business, the UK business, Business to Business lending and Card Partnerships. She began her career at Bank One. Lynne holds a BS in Finance and Marketing from University of Cincinnati’s College of Business and is a graduate of Darden’s Executive Leadership program.

Nicola Smith (Moderator), VP, Innovation — Engauge

Fascinated by new forms of communication and technology, Nicola drives thought leadership around innovation and serves as a pivotal educator of emerging technologies, consumer behavior and digital trends across the agency both internally and externally. Nicola’s understanding of the compelling connection between technology and people attribute to her digital marketing space knowledge; in turn helping her play a role in identifying marketplace trends and in creating engaging campaigns. Her innovative client work has included projects for Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox and HP.

Location: InterContinental Hotel Buckhead
3315 Peachtree Road
Atlanta
GA
30326
USA

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