E-Commerce, It’s No Longer Optional

E-commerce sales recently reached $1 trillion, with increased revenue on the horizon as more people adopt new technology and the idea of shopping online.

If your business hasn’t transitioned from brick and mortar to online store, now is the time.

“Digital products are a newer sector of e-commerce, driven, in part, with the range of mobile devices now available to consumers,” says Opehlie Lechat, Marketing Lead at Flippa.com, the world’s largest marketplace for buying and selling websites.

Virgin Mobile USA Corporate Communications Director Jayne Wallace has seen an explosion of online business since launching in 2002.

She adds, “Virgin Mobile’s core customers are mostly data-savvy 24 to 34 year olds who ‘live’ online and appreciate being able to purchase products, manage their accounts and pay online or by phone.”

“The online world offers incomparable opportunities for content creation, curation and communication,” says Lechat.

For brick-and-mortars who are concerned about losing personal customer contact on the web, Lechat offers reassurance.

“Some companies are reluctant to move their operations online, fearing that they will miss out on the personal connections they hold through brick-and-mortar stores,” she says.

“Personal connections are still possible online; it just takes some creativity to foster them,” adds Lechat.

“Onsite messaging, personalized services and communications, and video conferencing are all possibilities that are becoming more relevant as more people opt to shop from home.”

Bonus PINK Link: Now that your company is online, here are some tips for increasing web traffic.

Is your online business outperforming your physical space?

By Alison Richter

“I didn’t get there by wishing for it or hoping for it, but by working for it.” Estee Lauder