Marketing Your Business Online
You’ve spent days coming up with strategies to create a buzz about your company. Just as your busy life keeps you on the internet, so do potential customers.
The number of internet users (more than 70 percent of the population) and e-commerce sales (about $70 billion, according to the Census Bureau) are expected to increase with each passing year.
In today’s fast-growth businesses, internet marketing tools make it easy to establish a presence and sell your products or services. “Putting a website up is a great first step,” says Lori Quaranta, small business internet marketing specialist. She says establishing a small business internet marketing presence is a must.
Want to enhance your exposure?
Create a website with free offers and incentives, start an Ezine, purchase banner ads and brush up on SEO, says Essortment.
Technology strategist Samir Balwani suggests integrating online and offline advertising, using local network search, contests and discounts to drive awareness.
Holly Berkley, business columnist from SCORE, says to start by writing “how-to” or “industry news” on relevant websites in your field.
Bonus PINK Link: Social media is another great way to give your business exposure. Here are some social media mistakes to avoid.
Minute Mentor: Mark Debosz, Executive Director of the Score Foundation, shares with PINK how to find customers and better market your product.
By Shaniqua Christian
“Never let your ads write checks that your website can’t cash.” Avinash Kaushik
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