Five Tips For Running A Successful Drop Shipping Business Online October 30, 2017Expert BlogsOff

Drop shipping is a popular business model for new online female entrepreneurs, especially those belonging to the Millennials and Gen Zero generations. This is because the internet marketing skills required far outweigh the required finances. In addition, you do not even have to handle or stock up on items you are selling, making it possible to start your drop shipping business with little capital.

You need an ecommerce website to operate your business by selling items from third-party manufacturers or suppliers who fulfill customer orders. Not only does this help cut operational costs, but it also helps free up your time so you can put all your energy into acquiring new customers. If this sounds like an attractive business model, follow these five simple steps to get started as soon as tomorrow.

Choose A Niche
The niche you settle on should be laser-focused and something you really enjoy. If you have an unfocused product range, you’ll find it difficult to market the products or services. Plus, if you’re not passionate about the sector you have chosen, you will likely get discouraged much faster because it takes lots of work to scale any drop shipping business.

Research Your Competition
Remember, you will be going into an area where you’ll be competing with other drop shipping businesses as well as giants such as Amazon and Walmart. Many potential drop shippers get this step all wrong when they choose products with little to no competition. In fact, this should signal that the said product is not on demand.

There are several reasons why a particular product or service may not be facing lots of competition, like supplier and manufacturing issues, poor profit margins or high shipping costs. Always pick products that have competition, this is a sure sign there’s high demand that will eventually make your business sustainable.

 Secure The Right Supplier
Working with the wrong supplier will surely ruin your drop shipping business, so it’s critical you do not rush through this step. When carrying out your research, you’ll notice that most drop shipping suppliers are overseas, making communication an extremely vital component – in terms of the ability to understand each other and response speed. In case you’re not 100 percent confident of the communication abilities of your supplier, it’s alright to move ahead and continue searching.

Ask many questions and learn what a particular supplier’s production capabilities are in case your business grows. You need to be certain they scale with you!

Build An Ecommerce Website
The fastest way to get your drop shipping business’ website up and running is by using an e-commerce platform like Shopify. You are not required to have a tech background and you get access to a huge range of apps that help increase sales. In addition, invest in business apps and tools like Clockspot, Mint, Customer.io and others that will make your life as an entrepreneur easier.

Have A Customer Acquisition Plan
A great product on a great website is just a start; the next thing you need to look into is the customers. You can attract potential customers using tools like Facebook. Such tools will help generate sales and revenue right from the beginning, and can work well for quick scaling.

Also, think long-term, email marketing and search engine optimization should also be a focus. You can leverage your customer base and bring in revenue without spending extra on advertising using email addresses collected during the sales process as well as from your payment gateway system. This effectively gives you the ability to compete with even the largest retailers and brands.

Share this Article

Recommended

See all
CLICK TO SUBSCRIBE to Your PINK eNewsletter.

What’s Hot
See all

Little Pink Book