Summer Is Not Quite Here Yet, But Holiday Marketing Is!
Holiday marketing starts in October. Are you ready?
It’s that time of year when you celebrate graduations, Father’s Day and upcoming vacations. But there is something else you need to think about… Christmas.
That’s right. Summer is not even officially here yet, but the winter holiday sales season starts in just three months.
Are you getting ready now?
If you wait until the summer is over, it will be too late.
After all, it takes time to plan, develop special packages, create marketing content, update website data, prepare the sales team, and more.
Plus, publications are already filling advertising and editorial spaces for the holiday months… some are even booked.
With this in mind, here are…
3 tips to Prepare Your Holiday Marketing Campaign Now
1. Research.
Look at what your competitors did last year and where they are now.
Study your industry and the habits of your target market.
Figure out what is important to your customers and how you can solve their problems… especially during the holiday season.
This detailed data will give you juicy nuggets of information to act on!
2. Create.
Once you study your research findings, get creative.
What can you offer that is unique to your business?
Can you package your services in a special way?
Can you create an eBook with valuable information pertinent to your customers?
Maybe you can team up with another business or charity to offer something unique?
It can be fun to think of new and creative ways to reach your audience during the holidays… especially when you are not faced with a tight deadline.
3. Plan.
Once you know what you want to present during the holidays, you need to plan all of the details.
Who is going to write your content?
What upcoming advertising, print, PR and other deadlines do you need to be aware of?
Are you going to need to hire extra help?
How are you going to track results?
What is your budget?
What is the worst thing that can happen and how will we deal with it?
Think of everything that needs to take place to make your campaign a success and create a detailed plan.
This process takes time and effort, but it’s essential for success. With organization, everyone involved knows their responsibilities and timelines.
June is Holiday Marketing Time!
While many business owners think about the start of summer, you can gain a competitive advantage by focusing on the upcoming, winter holidays instead.
Now is the time to do your research, create unique marketing and plan for the big, winter holiday sales season. You’ll save yourself a lot of stress from last-minute activities and be able to develop a well-organized campaign that will skyrocket sales.
So put down that vacation destination pamphlet for now and get to work on your holiday marketing campaign.
When you’re finished, you can get out your beach chair, relax and dream about your upcoming holiday sales!
What are you going to do today to prepare for your holiday marketing campaigns?
For help with creative marketing ideas and strategies, please contact me here.
Author Melanie Rembrandt helps business owners boost sales, awareness and credibility with a killer combination of targeted SEO copywriting, content-marketing strategy, public relations, and social media.
Do you want to save time and money and get great results? Contact her and her team at Rembrandt Communications®, LLC, www.rembrandtwrites.com.
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