How to Self-Promote?

“You don’t want to hit people over the head with your self-promotion,” Jessica Kleiman and Meryl Weinsaft Copper, authors of Be Your Own Best Publicist, tell PINK.

When your brand is you, it can be difficult to draw the line between getting the word out and being a walking sandwich board – broadcasting your accomplishments ad nauseum to anyone who will listen.

How can you find the balance between passive and pesky when trying to self-promote?

“A lot of women are afraid to pat themselves on the back for fear of seeming too boastful,” they add. “But if you do it in a subtle way and combine it with promoting others as

well, chances are those people will, in turn, promote and endorse you.”

Want more?

Kleiman and Copper advise using creative PR techniques to balance out self-promotion. Having a signature style (whether in dress or always sending thank-you notes after job interviews), considering nontraditional forms of advertising (like on Facebook) and networking even when you don’t need to will help.

Merely posting links to your work and business on your social media profiles may appear narcissistic, insincere and obnoxious. Instead, Kleiman and Copper suggest following others in your industry, building relationships with them and cross promoting so your content isn’t the only thing followers see.

Bonus PINK Link: Find out why more men self-promote than women in one of our expert blogs.

By Caroline Cox

“Pride relates more to our opinion of ourselves; vanity, to
what we would have others think of us.” Jane Austen