NAWBO May 2013 Chapter Program
Date:
Thursday, May 9, 2013 (All day)
Did You Know Your Strategic Plan is the Bedrock to Your Success?
Thursday, May 9th
11:30 AM – 1:00 PM (Luncheon Program)
1:30 PM – 3:30 PM (Workshop – Put Your Strategy Together)
The Buckhead Club
(Parking Complimentary)
Do you want to be successful and profitable in the most efficient and effective way possible? Do you need help road mapping your strategic plan?
Then join several expert panelists on the best way to get your strategic plan together. Strategic Planning is the bedrock of a company, whether you a sole proprietor or employ many. Unless everyone in the company understands where the company is headed, the company can waste valuable time and money due to this lack of focus. Many of you have been given the advice to “plan the work, then work the plan”. As with many things, this is often easier to say than do. The NAWBO Atlanta May meeting will focus on helping companies develop strategic plans that work.
Take Away from Our Expert Panel:
•   Will feature multiple viewpoints of strategic planning.
•   Will provide valuable and detailed information to companies, whether they have never developed a strategic plan or have years of experience with strategic planning.
•   Will provide various perspectives that will allow you refine your company’s strategy for growth and profitability.
ADDED BONUS – Strategic Planning Workshop: The presenters have agreed to provide an additional one-on-one strategic workshop after the luncheon. If you are interested in participating in this bonus material, please contact Julie Marino, 678-534-8092 or [email protected] for details or click here to REGISTER!
Join our Expert Panelists to Learn More…
•  Linda Hughes
The Great Ridge Company
Linda Hughes has over 25 years of experience in company operations with extensive
experience in business strategy, operational planning, revenue generation, and
information technology management. She has worked in a variety of industries,
including consumer products, hospitality, healthcare, industrial products, retail and
telecommunications.
Some of Linda’s past roles include a divisional CIO for The Coca-Cola Company, Vice President of the
Technology Practice and CIO for The North Highland Company, an international management and
technology consulting firm, and most recently held the position of CIO for AIG Agency Auto. Linda is
currently the president and CEO of The Great Ridge Company which provides consulting services focused on improving the operational and growth capabilities of small to medium businesses.
Ms. Hughes is a frequent speaker and author on business and technology topics. She has presented at
numerous industry conferences as a panelist, individual presenter, and key-note speaker. She is heavily
involved in non-profit activities and serves on the board of multiple organizations headquartered in the
Atlanta area. She has been interviewed for articles appearing in CIO Magazine, TechRepublic, as well as
many local Atlanta magazines and has written articles for publications such as Optimize Magazine.
Ms. Hughes received her Bachelors of Industrial Engineering from Georgia Tech.
•  Debra Scott
Financial Services Professional
Vining Financial Services
Graduate of University of Georgia, 17 years’ experience as civil litigation
paralegal, financial specialist with Wachovia focused on small business banking
clients, completed Certified Financial Planner program. Debra has been licensed
for 13 years in insurance and securities specializing in small business owner
concerns.
For business owners, there are three distinct stages in the life span of their
company: the start-up or emerging phase (“scrapping for survival”), the profitable and well-established
stage(“full bloom”), and the winding down, or succession phase (“harvest time.”) Appropriate strategies
at each stage buffer owners from vulnerabilities and protect the years of sacrifice, effort and cash
behind building a business from scratch, leaving employers to focus on what they do best – running the
business they love, growing it from the ground up and eventually leaving it in the hands of someone
they personally groom and select or reaping the harvest from the sale of an incredibly profitable
company. Tactical and strategic guidance to avoid pitfalls of financial overextension, a disability, change
in markets, attracting and retaining great personnel to assist the entrepreneur to prosper long term and
enjoy the tangible and intangible satisfaction of work done well.
•  Judi Vitale
Vitale CFO Sevices
Judi Vitale has over 25 years of experience in financial and operational
leadership, working with companies ranging from $1m to $400m, both
private and public. Judi has moderated technology and leadership panels
and has served as a judge in business launch competitions in Metro
Atlanta. Judi founded Vitale CFO to provide CFO services to small and mid-sized businesses and
assist business owners with establishing a strong financial platform for growth. She has been the
CFO of numerous early and growth stage businesses, working heavily in technology, manufacturing, services, and healthcare. Judi has provided leadership and financial expertise in internal controls,
forecasting, mergers and acquisitions, financial reporting, risk management, and strategic initiatives.
Previously, Judi’s experience includes CFO and CAO roles with two high technology software
companies, both public companies, and a partner with a consulting firm.
Judi serves as Secretary on the Board of Directors of NAWBO Atlanta, as Secretary of the Board of
Directors of TechBridge, and as director on the Board of Startup Chicks. Previously, Judi served as
President and Chair of the Board of Directors of Women in Technology, Chair of the Board of Directors
of Computers for Youth, and was a Turknett’s Character Leadership Award nominee. Judi graduated
summa cum laude from Shorter College with a B.S. in Management.
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