Pinterest: Is it a Fit for Your Business?

With nearly 49 million users and revenue per click at almost 19 cents (higher than Facebook who sits at 14 cents), Pinterest is the hot, new kid on the social media block.

The social bookmarking site that features images (or pins) placed on topical boards, is currently the 3rd largest social media site in the United States.

What sets Pinterest apart from Facebook and Twitter?

Its stock in trade is pretty, interesting and intriguing pictures. Home décor, arts and crafts, style and fashion, food and encouraging, educational inspirational quotes are among the most popular topics.

But, before jumping headlong into Pinterest, you may want to consider taking a step back to decide if a demographic match exists between your market and the site’s users.

Seventy-two percent of Pinterest users are women ages 25 to 54, 25 percent of users have earned a bachelor’s or higher degree. And, the majority have a household income of between $25,000 and $75,000.

Does your target market fit the bill?

Here are a few tips for getting started:

For maximum exposure, use your brand name as your username.

Try a Steve Jobs “twitter pitch” in the About section on your profile. In 200 characters or less, use keywords to explain who you are and the value you offer.

It’s also a good idea to sync Pinterest with your Facebook and Twitter accounts so the social media icons for each will also appear on your page.

Bonus PINK Link: Six social media tips for every small business owner.

Does your business have a Pinterest page?

By Karen Leland

Karen is the president of Sterling Marketing Group and author of the Ultimate Guide to Pinterest for Business. . To download a free cheat sheet of 50 ways to use Pinterest for your business, go to www.karenleland.com.

“In order to be irreplaceable, one must always be different.” Coco Chanel