Move Fast with Public Relations and SEO… But Not Too Fast!
Take a Breath Before A Public Relations (PR) and Search Engine Optimization (SEO) Update
It’s November, and you are probably rushing to finish all of your public relations and SEO content for holiday sales, year-end marketing and more. To keep up with the competition and industry trends, it’s essential to write, optimize, send, and monitor your press releases quickly. In addition, your site needs to have the right SEO keywords and coding in place to be noticed by your target market online… at just the right time.
It’s a whirlwind of activity. But be careful…
Don’t Move too Fast with your PR and SEO Efforts.
As you rush to get everything done in a timely matter, there are a few things to keep in mind:
• Take a moment before starting.
Once you discover that you need to prepare a PR or SEO document within a short amount of time, take a moment to review what you are trying to accomplish.
What is the call-to-action for this project, and what do you want your target market to do when they read it?
By taking this step, you’ll be able to work towards a goal and have a better chance of achieving it.
• Have someone else review your work.
Even if you reviewed your press release for errors, read it aloud to hear the tone and checked the SEO-keyword density, have someone else proofread your content.
Since you are close to the project and moving fast to meet deadlines, it always helps to have another set of eyes look at your work. You may be surprised at what you miss!
• Check results.
When you are finished distributing your press release or posting some content with SEO included, review the results via your site analytics, email responses received, newsletter registrations, etc.
What happened?
Did you meet your goals for that project?
Are the search engines finding your site?
Did your press release appear on various media sites?
Review this data before you start a new project.
What can you do differently to get better results next time?
Perhaps, you reached your goals and need to follow the same process. But you’ll never know unless you monitor results and take action on them.
Timing Is Important, But So Are Public Relations And SEO Results!
It’s essential to move quickly with your SEO and PR activities in order to compete and distribute current news about your business in a timely fashion. But in the process, don’t forget to review your overall goals, check for mistakes and monitor activities. This way, you’ll be able to meet deadlines, provide accurate information, and enjoy successful results.
Author Melanie Rembrandt is an award-winning published writer, sought-after speaker and content strategy expert who helps entrepreneurs boost sales, awareness and credibility fast with a unique combination of targeted, SEO copywriting and public relations. For more information, tips and insights, visit https://www.rembrandtwrites.com.
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