Are You Ready For Positive Publicity in 2024?
Quick Tips To Start Your Public Relations Without Stress
Your holiday shopping is in full swing. What about your 2024 plans for business publicity?
While you are probably focusing on all of this month’s fun festivities with family and friends right now, don’t forget to take a moment and plan for the year ahead. After all, 2024 arrives in just a few weeks (gulp!), and you want to start the new year off in the right direction… with a competitive edge!
Where do you start?
Yes, you are already swamped with work, so here are a few, quick points to help you begin your publicity and public relations activities for 2024 with as little stress as possible…
3 Quick Ways To Start Your 2024 Publicity Plans!
1. Figure Out Your Unique Message.
What is one valuable benefit that you provide no one else does?
Write it down and why you think your target market and media members will care about it. Next, practice telling your benefit to others aloud. You should be able to share it clearly and succinctly with enthusiasm and passion. For the media, turn your benefit into a story that people will find entertaining, useful and unique.
2. Make A List (Check It Twice!)
Who needs to hear your message?
Make a contact list of all of the potential customers, patients, clients, media members, influencers, and more you want to know about your unique and valuable benefit. Add this data to a simple software program or spreadsheet… whatever works best for you.
3. Share, Share, Share!
Create a schedule to call the people on your list personally. Let them know what you have to offer.
Follow up with an email and letter/postcard via snail mail (yes, it’s slow, but it works). Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. Communicate in various ways so that your target audience responds.
When it comes to the media, contact the specific reporters, publishers and influencers on your list and introduce yourself. Let them know the value you provide for their specific audience.
Make notes of your progress in your spreadsheet and just keep going. Remember, you may get a lot of “No’s” but just one “Yes” can provide a feature story that goes viral!
Rinse and Repeat.
The initial action plan above is only three steps, but it can make a huge difference in your success in the new year. Take the time to plan your publicity now (or hire a PR expert to do it for you!). This way, you’ll not only have your messaging ready, but can really relax and enjoy the holidays knowing that you are ready to start 2024 with a huge, competitive edge!
Have a wonderful holiday season!
Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with personalized, print newsletters, SEO press releases, ghostwriting by a human being, and a unique combination of copywriting and public relations, learn more at Rembrandt Communications®, https://www.rembrandtwrites.com.
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