Sticky Social Media

The statistics are mindboggling.

Facebook has nearly a billion monthly users. Every day, YouTube sees four billion page views. Twitter has close to 250 million users.

And today 90 percent of marketers use social media channels.

Americans are experiencing a social media overload. With the constant influx of messages, small businesses are finding it more difficult to compete for consumer attention.

Business experts are asking, is it worth Facebooking, Tweeting, Pinning, YouTubing, etc…?

According to Erin Newkirk, CEO and co-founder of Red Stamp, social media can still be a dynamic marketing tool for small businesses — if it’s done right.

“Social media works best if you spark interaction. It’s not about just getting up on stage and belting your message out on a mic. It’s about using the media as a point of communication with your customers.”

A recent study found most CMOs agree social media impacts sales – it increases loyalty and awareness.

Newkirk stresses the importance of considering what you are offering, and who you are offering it to.

What can help? Put an end to the generic posts, pins and tweets. All social media is not the same, and what engages one consumer might not resonate with another.

“Different audiences, different purposes, different content. Make sure you tailor your message accordingly,” she advises. Research keywords, hashtags and trending topics before sending out information this way.

Bonus PINK Link: Stay connected with consumers on the go. Here’s how.

Which social media platform works best for your business?

By Amanda McCoy

“Don’t give up trying to do what you really want to do. Where there is love and inspiration, I don’t think you can go wrong.” Ella Fitzgerald