The Conscious Leader April 19, 2012My LifeOff

As the highest-ranking woman at Brazil’s largest publishing empire, Editora Abril, Elda Muller gets the coveted corner office on the 13th floor.

She’s the only woman on the editorial council for the multi-million dollar company, which distributes millions of magazines every month and employs 900 journalists.

(Click to read her exclusive profile.)

“I have been very successful in my career,” says Muller, who became the company’s first female supervisor in 2000 and has worked with the organization for 33 years.

Here, she tells Little PINK Book the secret to working with all those men, her biggest career risks and how 40 days on an ashram made her a better leader.

PINK: What’s the biggest risk you’ve taken in your career?

EM: When you launch a new title, you’re not sure if it’s going to work. You never know what’s going to happen, but life is risky. I’m a big believer in intuition and listening to instincts. It’s important to stop and listen to your heart. It sounds a little naïve, but I think it’s necessary.

PINK: What’s your success secret?

EM: I work with the best journalists. They have a lot of things I don’t have. But I have perspective. I can connect things. I am alert and understand what to do at this moment. This is my secret – consciousness. Humankind needs more of it and more compassion. Then we’ll make choices that are more sustainable.

Read more…

By Cynthia Good

“Success is to know who you are and the purpose of your life.”
Elda Muller

Share this Article

Recommended

See all
CLICK TO SUBSCRIBE to Your PINK eNewsletter.

What’s Hot
See all

Little Pink Book