The Vampire Facelift

An estimated $1.8 billion was spent on skin rejuvenation in 2012, according to an American Society for Aesthetic Plastic Surgery (ASAPS) report.

With pictures plastered on every Facebook, Twitter and LinkedIn profile, appearance is a large part of professionalism and personal branding for work.

This may be why an overwhelming 9.1 million of last year’s 10 million cosmetic procedures were performed on women, whose salaries tend to feel the effects of appearance more than men.

Growing in popularity since Kim Kardashian tested the waters in March, are vampire facials.

The Platelet-Rich Plasma Treatment (PRP) employs the patient’s own blood in skin revitalization.

Trademarked by Dr. Charles Runels, the Vampire Facelift® aims to reduce wrinkles and help skin maintain a firmer, smoother appearance – putting off the effects of aging, at least for the year or so that the effects remain noticeable.

In her video, Dr. Linda Kelley of Cobb Wellness & Aesthetics describes PRP and the methods used in a vampire facial.

“PRP is a component of blood obtained by drawing your blood and placing it in a centrifuge. The centrifuge spins the blood which separates the PRP, which we can then draw off to inject into the patient’s face.”

While the jury is still out as to the proven effectiveness of this treatment, Kelley believes there are real benefits to be had for those who undergo the procedure.

Next to Botox and fillers, it is currently the most sought after treatment.

Bonus PINK Link: Learn how to give the face of your business a lift with these business blog tips.

Where do you draw the line for maintaining a youthful appearance?

By Meghan Miranda

Meghan is a freelance writer based in Atlanta. She also works full-time in corporate sales. Follow her on twitter @meghan_says.

“The secret of staying young is to live honestly, eat slowly, and lie about your age.” Lucille Ball