Why Doesn’t Your Content Work?
What’s Going On?
You distribute articles, blogs, emails, newsletters, videos, podcasts, press releases, and more… but you don’t see results. Why doesn’t your content work?
Maybe you are guilty of one of these 6 B.O.R.I.N.G. content sins!
1. Bad Copy.
Do you write and distribute content (also known as copy) just because you think you need to send it out?
If so, you are missing a huge opportunity.
Your content can improve sales, customer relationships, positive online awareness, and much more… but only if you put the appropriate time and effort into it.
Get help if you need it but stop writing and distributing content that doesn’t work!
2. Other Businesses Do It!
Just because the competition does a daily inspirational post, distributes a weekly email about an upcoming sale, spends a fortune on online advertising or publishes some other kind of content, doesn’t mean that you need to do it, too!
After all, you have no idea whether or not their content is working… and they may not know either!
And don’t you want to send out unique messaging specific to your business that sets you apart from the competition?
3. Reality Check.
Let’s face it. You don’t have time to write good content on a regular basis. You are too busy dealing with customer concerns, employee disputes, supply problems, and other, day-to-day issues.
Well, it’s time to stop and look at your real priorities.
If you don’t take the time to write good content or hire an experienced copywriter to do it for you, you may actually be losing sales and sending potential customers to the competition.
4. It’s Not About You.
Yes, you say that your business is about offering great products and services to your target market.
But over time, has the “I” in your business replaced “you”?
For example, take a look at your current website language and email messages.
Do you talk about how you are a “leader in the industry”?
Do you use the word “we” constantly? (I call this a “we” site!)
Do you focus on all of the innovative features you offer?
Start replacing this language with all of the benefits you offer to your customers and focus on what’s in it for them!
5. Negativity Is Everywhere!
Do you watch too many negative news stories, listen to your associates’ stories about how they are losing money, let irate customers get to you, have a horrible time finding new employees, and more? Well, does this negativity constantly appear in your content?
Yes, there are a lot of bad things going on today. However, as an entrepreneur, it’s important to rise above this negativity and focus on the positive things in your business.
This may be difficult, but your customers, partners, sponsors, advertisers, and more do not want to hear more negativity, either. If you take the positive side of things, you’ll stand out from the naysayers and attract more sales, good hires and the customers you want to serve most.
6. Go! Go! Go!
I get it. Time flies when you run a business.
Well, what would happen if you just stopped and gave yourself some time to think?
Schedule an hour early in the morning or late at night when it’s quiet so that you can actually hear yourself think. Then, review what’s going on with all of the messaging you send out.
Do you track the results of all of your content marketing?
If so, review the results and see what’s working and stop what isn’t. If you aren’t tracking results, start the process. With all of the resources you spend on content, it’s important to see if all of that time and effort is worthwhile.
Good Content Is The Key to Growth.
Right now, your content either improves sales, positive awareness, credibility, and growth, or it doesn’t.
If you have boring copy that doesn’t send the right message to the right people at the right time, you not only lose time and money, but your business suffers as well.
Instead, review what’s going on with your content and make the appropriate changes to write and distribute messages that work. Then, you’ll have exciting language that revitalizes you, your team members and your customer base!
Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with an experienced, Fractional PR Director and a unique combination of targeted, SEO copywriting and public relations, get more information at Rembrandt Communications, https://www.rembrandtwrites.com.
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