Ready For A PR Push For Fall And Beyond?
Public Relations (PR) may be just what your business needs right now
As an entrepreneur, you are ready to move on from last year. Whether it was good, bad or indifferent, it’s time for a refresh… especially since the busy holiday season is almost here (gulp!) Well, in addition to creating new marketing campaigns with fresh content, think about public relations (PR), too.
Why?
Once you spend all of that time developing new messages, how are you going to deliver them to your audience?
Sure. You can pay for advertising, send out emails and texts or hope that your posts go viral, but this can cost a lot of money and offer limited results.
Instead, public relations is all about communicating the right messages to the media and your target audience in a cost-effective way.
With PR, you can:
• Save money.
By sending a specific pitch to a targeted media member that they will find interesting, unique and valuable to their audience, you may end up with a feature story directed at your market. It’s like getting free advertising that costs you nothing but time.
• Increase credibility.
When a media venue talks about your business, this is third-party credibility you can’t get any other way. If you are in the news, you appear to be an authority in your field and your business looks newsworthy and current.
• Enjoy a competitive edge.
Let’s say your potential customers read a feature story about your business in their local newspaper. It’s all about your upcoming event with no mention of your competitors whatsoever. This is valuable, free advertising that can easily place you top-of-mind over the competition.
• Take advantage of the results.
When you get a story in the media, there are many ways to use it! You can share it via social media, emails, newsletters, text/SMS marketing, and more. And when you make print versions, you can post them in your office, give them to potential new hires, add it to marketing brochures… the list goes on.
Ready For a Fresh Launch and PR Results?
Public relations may be just what your business needs right now. It’s all about creating interesting and newsworthy stories and sharing them with the appropriate media members.
This way, you can create positive buzz for your business, build authority, enjoy a competitive edge, and obtain valuable content to share with your target market, potential new hires, sponsors, and more. Best of all, your PR efforts can give you fantastic results without spending anything but time!
Are you ready to boost sales with public relations (PR)?
Author Melanie Rembrandt is an award-winning publicist, speaker and content strategy expert who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted, SEO copywriting and public relations, visit Rembrandt Communications, https://www.rembrandtwrites.com.
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