What Does it Mean to be a Hispanic Businesswoman? May 22, 2013Expert BlogsOff

Born to Cuban parents with decedents from Spain, I am a Hispanic born in the captivating city of Miami. Perhaps some may call it, Latina; but you see, because Cuba is close to the Hispaniola Islands and in the Caribbean, Cubans are technically considered Hispanics. The word Latina should be referenced to those from Latin America and South America; but, should everyone know that? Sure why not? Especially if you want to understand multi-cultural communications and “do” business with Hispanics and Latinos.

For me, I sometimes feel as the Vietnamese nail gurus who are mistaken for being Chinese. Just because I speak Spanish, I am not Mexican. Just because I speak Spanish, doesn’t mean my culture’s food is spicy. I think all Hispanic, Latina, and Mexican women will agree… our cultures, speech, and dynamics are uniquely different—and we love that about ourselves.

As a Hispanic, I have what’s called sazón. If you Google this word, you will find Sazón Goya. “Inside this box you’ll find the secret to creating the authentic flavors of Latino and Hispanic cuisine. Goya Sazón’s special blend of seasonings makes every dish it graces taste truly exceptional. Just one packet makes a world of difference.”

Now, Mavian is not a special blend of seasoning, but if you were to ask any employer from my past to provide a couple of words that describe my work ethics, the words passionate, communicative, and joyous will rise toward the top. Does that make a difference when you’re in the competitive world of business? Sure it does. You see, your inner being is the foundation for your outer presentation. Having two languages is a plus, but best of all, it provides an added dose when relating to others.

Now… you may be asking, how will this blog actually assist me? My mission for Your Strategy En Español is to provide Hispanic and Latina women with helpful techniques and principles that will strengthen how we do business, as well as provide multi-cultural marketing strategies to those aiming their products and services toward Hispanics or Latinos.

I leave you with tip numero uno: Develop a Unique Value Proposition (UVP). Sit down and take some time to define your UVP, as well as your company’s. What is your unique value to employers, clients or potential employers/ clients? Don’t just sculpt a little UVP, sculpt it, immensely. Be crystal clear that your UVP belongs to you and only you. In fact, you may use Google again to define or provide examples of UVP’s; however, does it define you as a unique being?

As a Hispanic/Latina businesswomen, you need to evoke something familiar in the mind of your contact. How will they remember you? If you are like me and your name is unique; make that stand out. Perhaps your last name? Perhaps even a nick name? Make your UVP so memorable no one can recall anyone else fitting that description. Remember, we all possess our own unique sazón; you just need to show it off, a little.

¡Besos!

Mavian Arocha-Rowe, is an asset to the publishing industry, allocating her strengths in writing and research to developing thought-provoking profiles and informational editorial which have been published in a variety of media outlets. She is currently the editor-in-chief of Strategy Magazine, a national business lifestyle publication, where she has received accolades from FOLIO Magazine and the Library Journal. She provides business tips to the ambitious professionals who are thirsty to reinvent themselves within the present economy, as well as business leaders who are striving to build a legacy. Arocha-Rowe is also a Speaker and Advocate for WellSpring Living, on-air contributor for CNN NotiMujer, and Director of Brand Communications for PurseN.
 

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