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Press Release Relief
Not ready to hire a PR firm but need to get the word out about your company? Here are seven tactics to consider as you write your ...
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Beware the Bad Publicist
Thinking about hiring someone to promote your business? Not all publicists are created equal. Here are some signs of a bad one. By ...
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Raise the Sales
Sales force stuck in a rut? Top women managers tell how attention to individuals builds a more productive team. By Tiffany Meyers When ...
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Relationships Rule in Sales
Is technology distancing you from the people you need to reach most? By Joanne S. Black The Internet and other breakthroughs in ...
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Talk to Me
Here’s how to give a great last-minute interview. By Melanie Rembrandt The phone rings, and it’s a reporter on a tight ...
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Give Squatters the Boot
Don’t let cybersquatters profit from your company’s website. Here are six ways to protect yourself. By Taylor Mallory 1. ...
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Media Kits 101
Here’s how to create buzz for your business with a well-made media kit. By Melanie Rembrandt Do you have a media kit – a ...
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Get Paid
As the recession sets in, it may be getting tougher to get your clients to pay their bills. Here are 10 ways to collect. By Cassie Dres ...
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Innovate Yourself
Too worn out, stressed out and spaced out to be creative? Here’s how to get (and stay) in the innovation zone. By Taylor Mallory ...
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Selling Your Small Business
Here’s what to consider before you go to market. By Peter Siegel Of all the businesses put up for sale, only between 10 and 20 ...
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