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Relationships Rule in Sales
Is technology distancing you from the people you need to reach most? By Joanne S. Black The Internet and other breakthroughs in ...
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Beware the Bad Publicist
Thinking about hiring someone to promote your business? Not all publicists are created equal. Here are some signs of a bad one. By ...
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Press Release Relief
Not ready to hire a PR firm but need to get the word out about your company? Here are seven tactics to consider as you write your ...
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Publicity Payoffs
Here are five cost-effective ways to put your company on the map – and add to your bottom line. By Melanie Rembrandt Don’t ...
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Million Dollar Phone Call
Pick up a million dollars by picking up the telephone. By Renee B. Walkup Robin Blass has been selling real estate for 25 years and is ...
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Media Kits 101
Here’s how to create buzz for your business with a well-made media kit. By Melanie Rembrandt Do you have a media kit – a ...
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How to Get Publicity
Here’s how to open media doors – without getting them slammed in your face. Plus, 10 things to never say to the media. By ...
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Competitive Advantages
How does your company stand out from its competitors? By Rachel Kellogg Do you know your company’s competitive advantages? ...
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Business Brochures that Work
Your customer holds your brochure – and your business – in her hands. Here’s how to keep her attention. By Melissa ...
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Brand-Aids for Brand Managers
Here’s how to heal your company’s bruised brand. By Joey Reiman Today’s brands play in a tough arena. They have been ...
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Sales & Communications
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Getting What You Want at Work December 20th, 2024
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Goodbye Stress. Hello Holiday Cheer. December 1st, 2024
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Fall 2024 Event November 19th, 2024
