Take Advantage of Organic SEO May 22, 2013Expert BlogsOff

Get a competitive edge with Search Engine Optimization
 
Business owners often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is…
 
What about using organic SEO?
 
Organic search engine optimization (SEO) is when you increase site visitors without paying for advertising. However, many businesses ignore this valuable, marketing tool. Yes, it’s great to have a pay-per-click campaign that increases site traffic using paid, advertising, but this costs money. And whether you have the funds available for advertising or not, it’s essential to take advantage of organic SEO.
 
Why?
 
While it will take some research time and effort, the results are well worth it. Good, organic SEO tactics and strategy will take your page to the top of the search engines for your keywords. Plus, potential customers will see these placements as more credible than paid advertisements.
 
What is organic SEO?
 
You may be wondering how this mysterious, organic SEO process works. It’s simple. A trained, SEO copywriter researches the keywords people are actually looking for online in relation to your products and services along with competitor information. Then, they use this data, along with common sense terms, to develop your SEO keyword list and a strategy on how to use the keywords.
 
At this point, your copywriter will add the appropriate words, links and tags to your online copy, in the right places, and follow your overall, SEO strategy. Then, your pages will be monitored and updated accordingly on a regular basis.
 
The results? Top, search-engine-rankings that beat the competition and bring in new customers!
 
And you can do your own, organic SEO, but a trained copywriter who writes “copy that sells” is well worth the money. You’ll end up getting better results than if you do it yourself. Plus, you’ll save a lot time and effort from writing and coding when you should be focused on your core, business activities.
 
Don’t forget to go organic!
 
The buzz today is all about eating organic fruits and vegetables. Well, this also goes for your SEO!
 
By creating an organic, SEO keyword strategy, you can take your site to the top of the search engines for the words your target-audience-members are looking for. It’s cost-effective, but more important, you’ll provide valuable information people will want to tell their friends about.
 
For help with your SEO copywriting, please write to me below or at www.rembrandtwrites.com.
 
Melanie Rembrandt is the CEO of Rembrandt Communications at www.rembrandtwrites.com and helps business owners increase sales, awareness and credibility with SEO copywriting and public relations.

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