1 Key Email Marketing Tips for Modern Businesses

Key Email Marketing Tips for Modern Businesses

Email marketing is a form of marketing that businesses today can use and make the most of to inform potential and existing customers of their new products, discounts, to provide updates on developments in the business and much more. Email marketing is a branch of online marketing strategies, and it can be used in conjunction with social media marketing.

For the most part, email marketing involves companies messaging their existing customer mailing list. Sometimes, technology is able to identify and send emails to ‘potential’ customers who may be interested in buying your products or services for whatever reason. 

Email marketing can also be a way to interact with your customers, promote your business, and increase your brand awareness. 

Carry on reading to find out more in the guide we have come up with for key email marketing tips for modern businesses today.


Encourage the Readers to Respond

Marketing emails should encourage the customer to interact and respond. Effective modern day email marketing paths the way for the customer to interact with the brand. Responding may mean getting customers to reply to marketing emails, but it can also involve customers simply clicking on links strategically placed into email messages. Businesses can use customer responses to assess the best customer engagement methods and make alterations and changes to how their business operates by listening to customer feedback and responding accordingly. 

Email marketing should be part of a modern business’s wider marketing strategies. If you’re looking for a top ad design platform to customize and scale up your business’s online ad production and delivery, you may want to look at the ad maker Creatopy.


Ways modern business can encourage readers to respond to emails include:

  • Coming up with exciting subject lines that speak directly to your customers/subscribers and their needs.
  • Writing emails in an entertaining and engaging manner to capture readers’ attention. Writing emails in a dull manner will only bore your readers and discourage them from reading on.
  • Identifying your target audience and tailoring your content to your subscribers’ demographics. For example, short, sharp, and punchy emails with eye-catching images may entice younger customers. Whereas, your older aged demographic group may appreciate more formally written marketing emails about the latest deals, updates, and so on.


Personalization is Essential

Give your emails a personal touch by speaking to your subscriber using their name and customizing your subject lines.

You can also personalize your marketing emails by adjusting the content depending on your subscribers’ location and address. For example, by mentioning Scotland in emails for your customers living in Scotland.

Some modern tools for email marketing allow companies to use short codes that will be replaced by the subscribed recipient’s name once the email has been sent out.  


Drive More Traffic to Your Landing Page

The aim of your business’s marketing emails should be to drive more traffic to your landing page and successfully convert email subscribers into paying customers and sales. 

A call to action is vital in informing existing and potential customers on what they should do after clicking on a link and arriving on your landing page. For example, ‘Buy it Now!’ or ‘Donate Now!’ are calls to action that can be found in marketing emails.  


Include Links to Your Online Social Media Profiles 

A key part of your email marketing strategy should be encouraging your readers to engage with your business across its profiles on social media platforms. Businesses can provide readers with links to their social media profiles, together with calls to action in emails, to encourage readers to share an offer with their friends and followers over social media. 


Analyze the Data from Your Emails

Having a look at the data from the marketing emails you sent out will tell you about your marketing campaign’s performance and its effectiveness.

Tag your emails with custom campaign tracking so you can see how traffic is being driven to your landing pages, and how people tend to behave once they get there.


Here are some things you can keep an eye on after sending out marketing emails:

  • The open rate lets you know if emails are landing in people’s inboxes, and if your subject lines are successfully managing to capture the reader’s attention.
  • If the unsubscription rate is too high, it means that your readers don’t feel that they can connect with your message. 
  • The click rate tells you if the email content makes the reader feel as if they have a sufficient reason to take action. 
  • Looking at the time of day that your emails are opened by readers helps to tell you about the best time for sending out email marketing campaigns.


Manage Your Mailing List and Clean it Regularly 

When you are growing as a business and the size of your mailing list is increasing rapidly over a short space of time, don’t forget to keep on top of your mailing list and clean it regularly. If you notice that your emails have a low open rate or they are constantly bouncing back, this is a sign to you that either your subscribers are choosing not to open your emails for whatever reason, or there is a problem of some kind with delivering the emails. A low open rate and emails bouncing back can also cause your emails to be ‘flagged’ to readers by email providers.

Storing and processing large customer databases these days costs money, and holding on to tons of inactive subscribers in your database may waste a lot of money. 

If you have customers subscribed to your emails who haven’t opened your emails for a long period of time and after all your efforts to re-engage them still do not respond, then it’s time to remove those customers from your mailing list. Removing inactive subscribers from your mailing list is important to keep your ‘send reputation’ high and avoid your marketing emails from getting flagged as spam and so on. 

Despite the prevalence of social media, many people still have a good look through their emails every day, and therefore email marketing can still be very effective at producing results and an increase in customer sales.  The most important aspects of successful email marketing are writing enticing emails that can encourage a response and ultimately readers buying your products or services, driving customers to visit your landing page, and managing your mailing list properly.

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