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Press Release Relief
Not ready to hire a PR firm but need to get the word out about your company? Here are seven tactics to consider as you write your ...
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Beware the Bad Publicist
Thinking about hiring someone to promote your business? Not all publicists are created equal. Here are some signs of a bad one. By ...
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Raise the Sales
Sales force stuck in a rut? Top women managers tell how attention to individuals builds a more productive team. By Tiffany Meyers When ...
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Relationships Rule in Sales
Is technology distancing you from the people you need to reach most? By Joanne S. Black The Internet and other breakthroughs in ...
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Talk to Me
Here’s how to give a great last-minute interview. By Melanie Rembrandt The phone rings, and it’s a reporter on a tight ...
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Media Kits 101
Here’s how to create buzz for your business with a well-made media kit. By Melanie Rembrandt Do you have a media kit – a ...
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Brand-Aids for Brand Managers
Here’s how to heal your company’s bruised brand. By Joey Reiman Today’s brands play in a tough arena. They have been ...
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Business Brochures that Work
Your customer holds your brochure – and your business – in her hands. Here’s how to keep her attention. By Melissa ...
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Competitive Advantages
How does your company stand out from its competitors? By Rachel Kellogg Do you know your company’s competitive advantages? ...
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How to Get Publicity
Here’s how to open media doors – without getting them slammed in your face. Plus, 10 things to never say to the media. By ...
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Sales & Communications
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3 Ways to Increase Online Sales in 2022 June 13th, 2022
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May 2022 “Hit Your Bullseye” Event Recap June 2nd, 2022
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