How Much Is a Press Release?

Are You Paying Too Much for Your Publicity?

If you’ve never done public relations or pursued any kind of publicity before, the first thing you probably think you need to do is send out a press release. That’s why a lot of new entrepreneurs ask me, “How much is a press release?”

The answer is… you can write it yourself and post it on free sites, and it will just cost you time and effort. Or, you can hire a publicist to write and pitch it for you and then distribute it via one of the many services out there.

The distribution cost can range from less than $100.00 up to $1,500.00 and up. A large press release with links, images and more can even cost you well over $5,000.00!

Well, you’re probably thinking that you’ll just hire an inexpensive freelancer to write it for you and send it out via the least expensive option possible. Well, that’s fine.

But, this can produce pretty ugly results…

You can make a bad first-impression with reporters and just have your news end up in the trash bin.

Also, note that media members won’t usually call you just from sending out a press release unless you are well known.

So what do you do? 

You, or your team members, learn how to write good press releases and pitch the media accordingly. This way, you get your publicity going at a minimal cost so you can generate more sales and online awareness for your business.

The big, PR firms won’t tell you this, but you can do it yourself.

Review samples of press releases on and other sites, and feel free to contact me for additional information. With a little research, you’ll know exactly what you need to do and how much a press release should cost you!

Author Melanie Rembrandt is a published author, speaker and PR content management expert who helps entrepreneurs boost sales, awareness and credibility fast with a unique combination of targeted, SEO content-marketing strategy and public relations. Check out her Small Business PR Academy at


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