What Does Your Site Content Really Say to Customers?

Is it ready to go “we, we, we all the way home?”

By Melanie Rembrandt

When was the last time you actually reviewed your website?

Does the content sound something like this?

“We are the best and have been the leading company in the widget industry for x years.
We provided this service and this service and this service and this is why our service is so great. Call us now because we …. blah, blah, blah.”

Do you see a pattern here?

Does your website just talk about you and your business?

Do you have a "we" site?If so, it’s time to change what I call a “we” site into a “you” site… as soon as possible!


Sorry. No one cares about you or your products and services. What they do care about is what you can do for them.

If your site is all about you and how great your products and services are, you may actually be sending your potential customers to the competition!

But don’t worry, thousands of business sites out there do the same thing. You just need to make a few changes to…

Say Goodbye to Your “We” Site!

If you can’t hire a copywriter to help you revise your site, there are a few things you can do to update it yourself. To start, here are a few tips…

• Change “we” to “you.”

Go through every sentence that has the words “we” and “I” in it and change these to “you” with the appropriate verbiage.

What benefits do you offer customers and what kind of unique experience will they have using your products and services?

How can you solve their problems?

• Out with past tense!

Review your language. Are all of your sentences written in the past tense?

“We worked on this project.” “We helped this client.” “This customer saved…”

Instead, use action verbs to sound current and tell a story (secret ingredient improves heart health, customers love the convenient, reusable packaging, local store managers increase sales within days with our email service…)

Also, focus on the unique benefits of your products and services and what makes you stand out from the competition.

For example, you might say, “Jane Doe uses Company XYZ Breakfast Power Drink every morning to have the energy she needs to get through her workouts. She regularly wins local swim meets and is ready for her national competition next month.”

Then, you can include a testimonial directly from Jane. “The unique combination of healthy greens and vitamins in Company XYZ Breakfast Power Drink helps me thrive in my three-hour, daily training session. I have lots of energy, and it’s my secret weapon to be the best I can be and surpass the competition.”

Think about the information that your target market wants to hear.

How can you provide information that is entertaining and shareable?

• Keep It User-Friendly.

Is your content easy to read?
When you revise your website content, read it aloud or have a friend review it. Does it flow?

Keep it simple so that potential customers understand your message and know how to buy, get more information and contact your business. Avoid confusion at all times!

Website Content Changes = Competitive Edge

While the tips above may sound simple, they can make a huge difference in sales and give you a competitive edge!

Take some time to read your website content. Update it with user-friendly language that focuses on the benefits you offer customers. Use action verbs and solve your target market’s problems. Then, you can avoid having the dreaded “we” site and actually boost sales and positive word of mouth!


Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted, SEO copywriting and public relations, get more information at Rembrandt Communications, https://www.rembrandtwrites.com.


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