Business Website Dos and Don’ts
Making sure your company website is cutting edge can be as easy as ensuring that it’s professional, reliable and easy to navigate.
“Start with reading through Google’s website guidelines,” say Bobbye Brooks and Tonilee Adamson of Media4Women, an online marketing company. “Make your homepage stand out with a clear message of what you do.” They also suggest making it easy for customers to reach you by putting top social media icons on your homepage with links to your business pages on those sites.
What should you avoid? Pop-ups, dated graphics, excessive text and images that take a while to load, suggest Brooks and Adamson.
“People will leave a website if the content takes too long to open. Make sure your website opens instantly with all of the graphics and videos ready to play.”
Want more?
“You only have a few seconds to make that first impression,” says Abigail White, director of client services at web design and development company Toolbox No. 9. She adds that editing yourself and designing with the client in mind will help make your site a success.
Questions like, “Who are we? What do we do? Where are we going?” should be answered ‘above the fold’ on your site, experts say. Plus, check out nine SEO rules to follow when adding content, like getting linked and using the right keywords.
Bonus PINK Link: Now that your website is top-notch, find out how to enhance your customer connection.
Minute Mentor: Toolbox No. 9’s Abigail White and her husband offer more tips for creating your best business site.
By Muriel Vega
“E-commerce is an evolution. You don’t have to get everything
right immediately – you can learn from it.” Lauren Freedom
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