Check Out This Marketing Guide for Realtors
The real estate business is a tough nut to crack. But once you have established your business, it can be both lucrative and personally rewarding. So how do you break into such a highly saturated business?
The answer is an effective marketing strategy and hard work. If you can master those two things your road to success will be much easier.
Establishing genuine connections with the community is a necessity. An effective way to do that is by focusing on social media and providing excellent customer service. You will also need to advertise directly, and direct mail campaigns work the best.
Finding impressive real estate postcard templates will help your business grow faster. And finally, giving back to your community is a rewarding method for generating excellent PR. Read on to learn more about marketing your real estate business.
Social Media Marketing For Realtors
Every business needs a social media presence. But the real estate industry needs it more than most. Selling a property requires a realtor to connect with the buyer on an emotional level. They need to trust you, and social media can help establish a bond.
- Most homebuyers begin their search online. This is especially true for millennials.
- Almost half of all realtors believe social media gives them higher quality leads.
The most popular social media site is Facebook. Having a Facebook page for your business is important. You should also have a personal page so potential buyers can get to know the real you better. Again, it is all about establishing a genuine connection between you and the buyer. You might think no one is interested in you and your cat, but they are.
Facebook is also an excellent place to advertise. Facebook Ads allow you to target people who have expressed interest in purchasing real estate. You can also target advertising by age groups, interests, and location.
Instagram was made for real estate agents. Its feed is filled with beautiful pictures of people, places, and things. Hire a professional photographer who specializes in real estate and post pictures of your listings. Like Facebook, you can then run targeted ads aimed at people interested in real estate in your area. Pro-tip: Use Instagram stories to post quick tidbits about your properties for sale every day. It takes seconds and is very effective.
An often overlooked social media site for realtors is LinkedIn. Yes, it is primarily a B2B website, but it is an excellent way to establish your online presence and network with other realtors. Setting up a page is painless, and you’d be surprised at the number of leads it generates.
What Kinds of Content Work?
The purpose of social media is to establish connections on a personal level. While the focus of your newsfeed should be about business, post pictures of your vacation or your family pet too. Here are a few tips for posting content.
- Professionally photographed properties for sale. Beautiful pictures will encourage viewers to like and share.
- Buyer testimonials are golden. It makes your business appear more successful, and nothing attracts success better.
- Business milestones. Just sold your 100th property? Post it!
- New listings. Keep your customers in the loop by posting the latest homes for sale in their area.
Direct Mail Marketing
Generating leads is tough work. Direct mail marketing is one of the best ways to find customers. It establishes you as an authority and gives you more name recognition. Direct mail marketing is a fabulous branding tool. When we think about soft drinks, we almost always think of Coca-Cola or Pepsi. Why? Because we see those names all the time. The same can work for your business.
Direct mail marketing is important for realtors, and none more so than beginners. Establishing your brand is crucial. You want buyers and sellers who trust you and know you will deliver results. Direct mail companies like Wise Pelican have real estate postcard templates, custom mailing lists, and no minimum orders. This makes direct mail marketing an affordable option you shouldn’t ignore.
Word of Mouth
The best way to build word-of-mouth advertising is by providing exceptional customer service. This can be easier said than done because it involves the little things we often forget about.
- Mail out birthday cards to your customers.
- Thank you notes, especially handwritten ones are enormously appreciated.
- Gifts are always welcome. When a buyer moves into their new home, send them a new welcome mat, or a fruit basket. If they move again, they will think of you first, generating repeat business. This will also increase referrals.
Set up a calendar that includes the birthdays and special occasions you must remember. It only takes a few minutes and can generate an enormous amount of sales.
Be Helpful in Your Community
Another excellent way to improve your reputation is to be more active in your community. When potential customers see you working on projects that affect everyone it generates goodwill. It is also an excellent way to network with leaders in your area. These include contractors, interior designers, and other home improvement professionals. The number of referrals this can create can drastically improve your business.
Start by joining the local chamber of commerce, and your neighborhood association. Working with local charities is another way to connect with potential buyers and sellers. These include local hospitals, soup kitchens, and conservation groups. The amount of goodwill this creates is excellent PR for your growing real estate business.
A real estate marketing plan requires a bit of juggling but is worth it. Start small, doing one thing at a time. Research real estate postcard templates that would work in your community. Set up a social media presence, or join your local civic groups. Soon you will be on your way to a successful career.
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