It’s September.Is Your Holiday Marketing Ready?
Get your messages and offers ready now for the weeks ahead!
It’s already September. That means holiday marketing messages are on the way. Yikes! What happened to summer?!
Well, if you haven’t even thought about your holiday marketing yet, you can still create a great plan and have successful year-end sales.
1. Set time to plan.
You’re busy. People are back from vacation, kids are in school, schedules are changing, and there is a lot to do.
You don’t need more on your “To Do” list. However, if you don’t already have a holiday marketing plan in place, it’s essential to set aside some time to prepare as soon as possible.
But don’t worry!
Your plan doesn’t need to be a time-consuming, exhaustive and detailed report.
Do what works best for you so that you can start taking action!
Simply decide what kind of unique offer you will provide customers that they want. This can be a special discount, exclusive coupon, free add-on service, a joint product/service with another company or charity in the area, and more.
If you have no idea what to do, get associates, other local business owners and your team members together for a brainstorming session. This can be a fun event where everyone gets involved in a positive environment to share their insights.
When finished, you’ll know exactly what kind of future marketing ideas to pursue that fit within your budget, timeframes and capabilities!
2. Create your message and deliverables.
Once you know what your offers will be, create some kind of document or simple spreadsheet to stay organized.
Note if you need to hire copywriters, publicists and other assistants, who is writing your messages, where they are being sent and when, how you will track responses, follow-up processes, results, and other important data.
Also confirm that your team members know what’s going on and what is expected of them. You may even want to set up some kind of contest where the winner gets a big prize at the end of the year.
You are now ready to go! Take action, get your messages out there and monitor results.
If your offers are not working, look at the content and when and where you are sending your messages.
Also review links, website pages, social media, customer service follow-up, etc. Check and fix errors and test your messaging in different ways to see what works best.
It may take some time to get the perfect offer going that resonates with your audience so keep moving forward and make changes for the best results.
Woot! You Are Ready for Holiday Marketing!
If the thought of holiday marketing and year-end sales terrifies you, keep it simple!
Start by setting aside some time to develop exciting, unique offers for your customers and create a simple plan to make those offers a reality. Next, write down the schedule, responsible parties, tentative results, and other important information. Then, follow your plan and implement your first action!
You are now on your way to holiday and year-end sales success.
And who knows? You may be way ahead of your procrastinating competition at this very minute! Happy Holiday Marketing!
Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted, SEO copywriting and public relations, get more information at Rembrandt Communications, https://www.rembrandtwrites.com.
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