New Marketing, New Profits

Look for a new, elevated approach to integrated marketing that focuses on more than the customer. Since women are hardwired to view things more holistically, women leaders may be the first to embrace interrelated marketing, which focuses on all stakeholders – purchasers, all people and the planet.

Top brands are already proving that considering all involved improves everything from business culture to the bottom line. For example, Former Red Lobster President Edna Morris adopted the philosophy of Give Back to the Sea. It benefitted the diners and the environment as the company made a commitment to help replenish the ocean with fish.

How can you implement a holistic marketing approach at your company? First, ascertain how your product or service benefits everyone and everything. Then, leverage your marketing to show how you accomplish this.

Want more?

Dr. David Bohm, professor of Theoretical Physics at London’s Birbeck College, explains how “everything in the universe affects everything else,” in Wholeness and the Implicate Order.

Interrelated marketing connects the message to all messengers, so marketers can be everywhere. Check out

By Joey Reiman

“Caring can be worked into the design of every life, meeting an individual
need as well as a pervasive need in society.” Mary Catherine Bateson

Share this Article