Seek, Share, Skyrocket June 17, 2013My BusinessOff

Content marketing appears to be all the rage these days, right?

According to findings by Demand Metric, content marketing costs 62 percent less than traditional marketing.

But, content marketing can be time consuming and – let’s be honest – not every entrepreneur is a writer. That’s why content curation, or the purposeful collection, organization and sharing of content is gaining attention.

Becoming a source for quality content enables brands and their owners to establish themselves as leaders, ultimately driving more traffic to products and services.

The emergence of social platforms like Pinterest will only continue to increase the value of curation.

So, what does it take to become a winning curator?

“You have to find and create compelling images,” says branding expert and author Karen Leland. “The trick is to hit that magical mix of sharing your own stuff and other people’s.”

She recommends sharing logos, videos, infographics and other visual content from your website or blog – even photos of family and friends if it adds to your brand story.

“There’s a plethora of free or low cost tools available to help you generate your own images,” explains Leland, “such as, Shareasimage.com, Pinstamatic.com and Piktochart.com.”

The human element of content curation is what makes it most effective.

It’s not about selling but engaging – authentically and consistently.

Bonus PINK Link: Five women-led startups to watch. Are they on your radar?

Who’s your favorite brand to follow via social media?

By L. Nicole Williams

Nicole is the Editor at Little PINK Book. Follow her on Twitter @iamnicwill.

“Whatever you do, be different. If you’re different, you will stand out.” Anita Roddick

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