From Business Dream to Reality

You’ve got the big idea. You know it’ll bring in billions. So, what do you do next? “The key is to identify the what, when, where, why and how,” says Pamela Slim, author of Escape from Cubicle Nation. And what’s the biggest mistake? “Many think this is a one-time event. The perfect plan never happens – the market changes, you change. It’s an ever evolving process. Test some things and update as time passes.”

Ready to make your business dream come true?

The SBA highlights core questions to keep in mind before you start out, like identifying potential customers for your product or service, addressing why will they purchase it from you and how will you reach customers.

Slim suggests you use blank plan templates to get started (try this one too), define your market in broad and niche terms, use tools that you are familiar with (i.e. slide shows or spreadsheets) and enjoy the process.

When writing down your vision, be prepared to take risks, research your competition, expect the unexpected and most importantly, make sure your goals are realistic, says

Bonus PINK Link: Have a milion dollar dream? Here are eight tips to help you be your own boss.

By Muriel Vega

“If we could sell our experiences for what they cost us, we’d
all be millionaires.” Abigail Van Buren

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